Victoria’s Secret &
Web Analytics
Exploring Web Metrics
Web Metrics and SEO
Monday, November 21, 2016
Monday, November 14, 2016
Shopify
Shopify is a very useful application for anyone who is looking
to open up a new online store or
is interested in using an ecommerce platform for their business. Shopify provides you an ecommerce website, an
easy to use administration area, and secure hosting - everything you need to
sell your products online. 100,000+ shops in 150 countries use Shopify to power
their stores. We host small mom-and-pop shops, big brands like Google, and
everyone in between. (Google. n.d.)
Marketing begins with product design and Shopify is a place
where anyone can have the most unique product and profitable business because
they are there for you every step of the way.
Shopify provides you with a
variety of tools to help you set up and run your business. Depending on the plan
that you choose, you can find everything you need to showcase your products
online, to process payments, and to make your store work for you. Shopify
offers:
•
Free and paid themes from the Shopify Theme Store to make your store
stand out and look great
•
Free and paid apps from the Shopify App Store to expand on the
existing functionality of your store
•
Shopify's own payment
gateway to accept credit card payments
•
Growth opportunities with Shopify's various sales
channels as well an enterprise plan
for merchants who are selling in high volume and might be feeling the effects
of accumulating transaction fees
•
A Shopify blog
that has guides and articles about running your store and connecting with your
customers
•
Experts
all around the world that can help you set up, design, and market your store
•
A dedicated Support
team available 24/7 to answer your questions no matter what Shopify plan you're on.
(Shopify. n.d.)
Shopify also provides ways to help you sell your products whether
it is selling in person where they have the option for you to purchase a point
of sales (POS) system which allows you to process retail sales as well as
mobile locations- if you were to take your retail to places like fairs, events
or markets.
If you were to sell with them online they have attractive,
beautiful storefronts to choose from where you can set up your products with a
Shopify administration page and if you were to choose a different online
platform to sell on such as Facebook, Pinterest, Twitter or Shopify Buy Buttons
they can help you get setup for this type of selling too, which is a very big
market for ecommerce these days- there is a constant stream of ads and new
shops coming up and about through social media platforms and those pop ups can
take you directly to the site or directly to an order page for the item you
clicked on to buy or search.
I know that I have shopped with many online shops through Facebook,
Twitter, Pinterest channels through Shopify and they have always been a very
easy process to use, in terms of completing a sale and I trust any shop that
uses Shopify, which is whey Shopify is trusted by merchants from all over the
world. Large brands and fast growing
startups rely on Shopify Plus to support their businesses- with business such
as Google, Johnny Cupcakes, LA Lakers, theory11, Hootsuite, Mozilla, Citizen
and many more. This is a great testament
to what the Shopify family can do for you.
(Shopify. n.d.)
Shopify has a variety of pricing plans set up for you to choose
from so that you can customize your plan based on you and your business
needs. They have monthly fees,
transaction fees and store features. The
prices start from $29-$299 the starting rate features staff accounts, number of
products, file storage, shipping and label discount, retail package, 24/7 support,
fraud analysis, manual order creation, discount codes, website and blog, free
SSL certificate and if you were to purchase one of the more expensive packages
it would include gift cards, professional reports, abandoned cart recovery,
advanced report builder and real-time carrier shipping.
Shopify offers many ways to help a business succeed by offering great
guides and tutorials about growing your business in the Shopify Community page
where they “have many learning resources available in addition to the main
Shopify documentation. There's also a growing self-supporting external
community of merchants who enjoy sharing their skills and experience. Many of
them are happy to provide feedback on your store - often in return for feedback
from you” (Shopify. n.d.) and there is even a partner program that you can join
if you are interested in building apps or designing themes for Shopify
stores.
This is an excellent place to begin marketing a retail store whether
it be physical or virtual because Shopify is set up to help anyone succeed and
they provide you with all the tools you will need to get started and ways to
help you when you begin expanding. Shopify
is a place where businesses can grow and can have so many opportunities to
learn how to develop marketing plans, promotions, advertise and increase
creativity by learning new ideas from the guides and tutorials that are set up
when you sign on with Shopify and from the overwhelming group of people and
business who use Shopify. Shopify has a
great community sense to them and they
One of the most important features that Shopify has is their blog
because they are constantly helping marketers provide their businesses with new
ideas and ways to make their products more appealing or better than the
next. For example this week blog is “Dominate
Your Competitors This Holiday Season With An Unforgettable Social Media
Campaign” (Price, S. 2016)
Shopify is dedicated to the businesses success and what it takes
to help them be successful, this blog is full of great ideas about how to
market your product better and how to stand out and get noticed and by using
Shopify it will be one of the most useful tools and most promising outcomes
that an ecommerce site can have.
Reference
Google. (n.d.) Google Analytics.
Retrieved November 14, 2016, from https://www.google.com/analytics/partners/search/apps?q=&category=107
Price, S. (2016, November 14).
Retrieved November 14, 2016, from https://www.shopify.com/enterprise/dominate-your-competitors-this-holiday-season-with-an-unforgettable-social-media-campaign
Shopify. (n.d.). Introduction to
Shopify. Retrieved November 14, 2016, from https://help.shopify.com/manual/intro-to-shopify
Tuesday, November 8, 2016
Discovering Analytics
Discovering Software Analytics
Google Analytics vs. Mint
Analytics is all about
engaging, analyzing and understanding. Marketers
and businesses will uncover many important elements when looking inside their website
through analytics. It provides great
depth into what users are finding interesting on a web page and what they are not
finding interesting- which, if you’ve ever wondered why they may be leaving
your website early or not clicking through to see what all it has to offer.
Google Analytics provides a host of opportunities for businesses
to view their analytics which can help them better understand user
behavior. This information is very
valuable and it is important for businesses to learn more about their users and
retrieve analytic results so that they can perform better and offer a more
pleasing, exciting website with interesting content.
Google Analytics is a free product that tracks your Web site and gives
detailed statistics about visitors to your Website. For example, Analytics can
show you how people found your site, how they explored it, and how you can
enhance their visitor experience. With this information, you can improve your
Web site return on investment, increase conversions, and make more money on the
Web. (WVU. 2016)
Google Analytics is not the only analytics option out there but
when compared with other analytic software providers Google is one of the best
to start out with as it is easily navigable and it provides solid results in
many different categories. Google
Analytics is always improving the analysis experience by adding new features, providing
new updates and customization along with many more features.
But Google is not the only analytics provider, there are many
more to choose from and although each provider may have their own style they
have the same purpose, which is to make sure they are providing their customers
and businesses with the most accurate and informative information they can
find, report and analyze.
Google Analytics has over 80 reports to help you gauge your
site's performance—whether by usage metrics, return visit numbers, or time on
page. (WVU. 2016)
Mint, which is an extensible, self-hosted web site analytics
program whose interface is an exercise in simplicity which can all be seen from
a flexible dashboard. (Mint. n.d.) Mint has some really great features I have compared
and contrasted below. This information comes from Software Insider and they
have laid out the differences and likes between Google and Mint and although I
did not list all of them I have provided some important comparisons and
contrasts between the two services based on their features, pricing and company
information. In the analysis the Y means they provide the service and the X means they do not.
GOOGLE
ANALYTICS VS. MINT
Overview:
Business Size
|
Google Analytics
|
Mint
|
Large Enterprise
|
X
|
|
Small-Medium Business
|
Industry
|
Google Analytics
|
Mint
|
Information Technology
|
Y
|
X
|
Internet & Telecommunications
|
Y
|
X
|
Features:
Trackable Domains
|
Google Analytics
|
Mint
|
Non-exclusive,
non-transferable license to install and use the Software on a single Website.
|
X
|
|
Free Up
to 5 million pageviews per month per
Account
|
Y
|
X
|
Track Geo Stats
|
Google Analytics
|
Mint
|
City
|
X
|
|
County
|
X
|
|
State
|
Y
|
X
|
ISP
|
Y
|
Track Robot Visits
|
Google Analytics
|
Mint
|
X
|
X
|
Track Traffic Sources
|
Google Analytics
|
Mint
|
Direct
|
Y
|
Y
|
Referring
|
Y
|
|
Search Engine
|
Y Y
|
Track Visitors
|
Google Analytics
|
Mint
|
Time on Site
|
X
|
|
Pageviews
|
Y
|
|
Returning Visitors
|
||
Unique Visitors
|
Y
|
Mobile Tracking
|
Google Analytics
|
Mint
|
Mobile Devices
|
X
|
|
Mobile Operating System
|
Y
|
X
|
Mobile Email Report Delivery
|
Google Analytics
|
Mint
|
X
|
X
|
Customizable
|
Google Analytics
|
Mint
|
Y
|
Real Time Analysis
|
Google Analytics
|
Mint
|
Y
|
Keyword Analysis
|
Google Analytics
|
Mint
|
X
|
Additional Features
Reports
|
Google Analytics
|
Mint
|
Conversion Funnel
|
Y
|
X
|
Custom (any event)
|
Y
|
X
|
Geosegmentation
|
Y
|
X
|
Next Page Flow
|
X
|
Y
|
Page Summary
|
Y
|
Y
|
Track Content
|
Google Analytics
|
Mint
|
Favorite/Bookmark Stats
|
Y
|
X
|
Top Exit Pages
|
Y
|
|
Top Landing Pages
|
Y
|
Y
|
Statistics Available
|
Google Analytics
|
Mint
|
Daily
|
Y
|
Y
|
Monthly
|
Y
|
|
Weekly
|
Y
|
Y
|
Pricing
Price Ranges
|
Google Analytics
|
Mint
|
Starting From
|
Free
|
$30.00
|
Reports
|
Google Analytics
|
Mint
|
Conversion Funnel
|
Y
|
X
|
Custom (any event)
|
Y
|
X
|
Geosegmentation
|
Y
|
X
|
Specifications
Platform
|
Google Analytics
|
Mint
|
Mobile
|
Y
|
X
|
Online
|
Operating Systems
|
Google Analytics
|
Mint
|
Windows
|
X
|
Y
|
Mac
|
X
|
Y
|
Linux
|
X
|
Mobile
|
Google Analytics
|
Mint
|
Mobile Website
|
X
|
|
Android
|
Y
|
Y
|
IOS
|
Y
|
Y
|
(Software Insider. n.d.)
Google Analytics and Mint
are both exploring new ways to understand customers, visitors and site visits
better by providing insight through analytics.
Google who is a top name seems to be able to provide more than Mint as
you can see in the charts and comparisons and Google is free, which is a huge
bonus especially to anyone who is new to analytics. Google is a great place to start not only
because of the price but because their system is great for beginners to learn.
Mint is always looking for
ways of improvement and you can find their latest and greatest version of Mint
as well as their plugins they like to call Pepper at the Peppermill.
Whether a business is using Google Analytics, Mint or any other analytic
provider it is important to work with the one that will get you and your
business the best results and reports that satisfies your needs. Each provider has their own uniqueness and
by exploring and understanding what they provide will help them better provide
for you with understanding of your users and their behavior.
Reference
Software Insider. (n.d.). Google Analytics vs Mint -
Web Analytics Software Comparison Retrieved November 7, 2016, from http://web-analytics.softwareinsider.com/compare/1-2/Google-Analytics-vs-Mint
Mint. (n.d.). Mint A Fresh
Look at your Site. Retrieved November 07, 2016, from http://haveamint.com/
WVU:Reed College of Media. (2016).
Lesson 1: Intro to Web Analytics and the Basics of Web Analytics
Retrieved November 8, 2016 from https://ecampus.wvu.edu/webapps/blackboard/execute/displayLearningUnit?course_id=_69901_1&content_id=_3398295_1&framesetWrapped=true
Subscribe to:
Posts (Atom)